REA GROUP | CROSS-FORMAT BRANDING | AUGUST 2020 ... Add to selection. If advertiser has specific content requirements, JCDecaux Transport can provide relevant technical assistance. Enter "AD2GO" in promo code to … Digitisation and new possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers into social participants. UV Index Forecast. If advertiser has specific content requirements, JCDecaux Transport can provide relevant technical assistance. Have a browse here, get inspired and discover some of our favourites including the winning Campaign of... As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway . The Conde Nast Traveller content is displayed at the Gates and gives passengers travel tips for the destination of their flight. 7-Eleven Dynamic Content campaign responds to time and weather ... New digital network in Sydney shows Dynamic contextualised content | JCDecaux Australia - Duration: 1:23. Dynamic content brings a deeper engagement with the audience and allows for data-driven decision making Share on While Out-of-Home is a mass media by excellence, the increasing popularity of digital out-of-home has added several targeting possibilities through dynamic campaigns. Iii. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. Put social media elements, such as a hashtag, work for you - make the consumer react directly on the streets in real-time. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. From exciting brand launches to awareness campaigns, we take marketing objectives from concepts to cutting edge, innovative realities. UV Index Forecast. Countdown. JCDecaux Abu Dhabi. 7-Eleven and AFAJCDecaux in Denmark create a smart content campaign that responds to live data on weather and time of day. JCDecaux and SCA partnered with media agency Wavemaker to create the campaign seen by millions of commuters throughout April and May 2019. It requires no technical expertise and is used by everyone from advertisers and production companies to creative and media agencies. JCDecaux LARGE FORMAT DIGITAL Countdown. Dynamic Digital and Wrap | October 2020. Dynamic OOH campaigns offer an effective avenue for brands seeking more ways to enhance interactions with target audiences. Dubai. Enter "AD2GO" in promo code to … Here you'll find updates on all things JCDecaux. A file is created to ‘read’ a data feed allowing visual changes in accordance to the information provided. Discover best in class Creative Solutions campaigns, Sign up for the latest global OOH news and insights. Screens with a temperature sensor that display a creative according to the weather are a perfect way to have a pertinent communication targeting a key audience.Earlier this year, JCDecaux France and La Redoute conducted an Innovate campaign on digital... By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Ii. JCDecaux is at the forefront of building better cities and airports, providing solutions to public transportation riders and pedestrians. A user can log in to upload, modify, preview and deploy creatives directly onto the screens. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative. JCDecaux is dedicated to creating bespoke outdoor solutions and continuing to add new dimensions to out-of-home communications. Driving E-Commerce by Influencing the Active Consumer Mindset through Dynamic OOH, Trends in OOH: Why Live Content builds Genuine Connections, The challenge of reaching Young Travellers: Tourism & OOH, Best Creative Campaigns of November: Dynamic content, bonding with strangers and chocolate treats, Best of September Creative Solutions: Free Lunch, Zombies and Pizzas, This Just In: OOH gets personal with Mini drivers, Under the magnifying glass: The benefits of display digital advertising (Part II), Under the magnifying glass: The benefits of display digital advertising (Part I), Innovation in thermally sensitive digital screens. Find out more and change your cookies settings. Add to selection. Brands connected to the world. From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux Abu Dhabi offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations Our presence go bottom With our partners and stakeholders, we create socially-impactful programs that are self-sustainable and that generate revenue for civic needs. In Hong Kong, JCDecaux Cityscape operates Bus Shelter Advertising since 1993, Tramcar Advertising for more than 10 years and awarded Bus Body concessions of New World First Bus and Citybus since 2015. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. * JCDecaux Transport provides the following dynamic content: i. After the enquiry submission is completed, we will contact you to confirm the enquiry details as soon as possible. JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region Paris, December 15 th, 2020 – JCDecaux … Contextually relevant content for all digital campaigns. The technical innovation, provided by JCDecaux’s digital creative hub “JCDecaux Dynamic” offers brands new opportunities to reach their target audience through contextually aware advertising and innovative creative, these messages are adapted to the time of day, the type of audience, the weather conditions or real-time feeds linked to multiple visuals. A key strength of OOH is its presence at key touchpoints of a consumer journey. ‘Connected’ is a targeted insight tool for brands and agencies to find out more about hard-to-reach audiences to help deliver high-impact campaigns. Smart JCDecaux Dynamic solutions are used in more than 15 countries around the world. Max Eburne, Chief Commercial Officer, JCDecaux said: “Few things go as well together as music and driving and the ‘Now Playing’ campaign provided an ideal opportunity to showcase digital outdoor advertising technology combined with live … Program design Find out more and change your cookies settings. dynamic content. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Dynamic campaigns deliver digital content that is contextually relevant for the brand, place, time, environment and consumer. JCDecaux’s Creative Solutions and Data Analytics teams can help you establish the best way to bring dynamic possibilities to life for your brand. * JCDecaux Transport provides the following dynamic content: i. Weather forecast. Managing ad creatives with the SmartContent CMS (Content Management System) allows advertisers to integrate existing data feeds or input data manually to optimise their content across their media buy. Add to selection. AN ADDITIONAL 8% SALES UPLIFT DURING A CAMPAIGN BY USING CONTEXTUAL ANIMATED COPY ON DIGITAL SCREENS, Source: Nielsen, data for standard FMCG product campaign on a digital proximity network, UK. Data-driven, agile decision-making is central to effective brand communication and increased ROI among all advertiser sectors and campaign sizes. The young Gen-Y and Gen-Z, who have grown up with the internet and technology often have unique values and priorities when it comes to Travel. ... More Dynamic. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. With over 50 years in operations, JCDecaux provides cutting edge outdoor advertising solutions and Sustainable Development projects across the world. Advertisers can effectively embrace the rise of mobile commerce by engaging the active minds of consumers... Streaming content has emerged as a big trend in OOH. ... just outside Stockholm, JCDecaux Sweden carried an advertisement on one of their bus shelters to promote the Adobe Creative Days seminar.People waiting for their bus could see the advertisement in the bus shelter being manipulated Creating content dynamically brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception. Should you have any questions, please contact us at ad2go@jcdecaux… JCDecaux SAMPLING AND EXPERIENTIAL. Complex Dynamic Bespoke file built in accordance with the client’s specifications calling upon external data feed/tailored creative. OLD EL PASO | DYNAMIC LARGE FORMAT | SEPTEMBER 2020. About JCDecaux Grace Lake JCDecaux Grace Lake is the Nigerian Subsidiary for JCDecaux, the No. For example, combine a social media campaign with outdoor media. We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. Find out more and change your cookies settings. JCDecaux has unveiled ‘Connected’, a new community of three audience panels that delivers unique insights across JCDecaux’s rail, roadside and retail portfolios. presence at the right place Optimise targeting, relevance and delivery of digital out-of-home campaigns to deepen audience engagement Find out more and change your cookies settings. JCDecaux Abu Dhabi enables digital campaigns that drive a greater engagement with the audience and return on investment by delivering content that is contextually relevant for the brand, place, time, environment and consumer. Weather forecast. Stella Artois created the ultimate Virtual Reality experience for tennis and beer fans as it invited audiences in London Waterloo to ‘Fly Like Rufus’ in an experiential campaign with JCDecaux. JCDecaux is at the forefront of this change with cutting-edge digital innovative solutions that make us leaders in this field. JCDecaux Dynamic integrated a standard weather data feed into the SmartContent CMS (content management system), and set up some rules. The campaign uses JCDecaux Dynamic’s SmartContent system which allows Conde Nast Traveller to update their content to the screens in real time and target content based on Heathrow's flight information system data. This CMS is web-based and is accessible anywhere at all times. The creative must be designed with multiple outcomes to reflect the changes in the data feed. OUR CONCESSIONS. You can also use different dynamic content*, such as weather information, UV index predictions, etc. JCDecaux is the world’s largest Out-of-Home advertising company, reaching relevant audiences in over 80 countries. Iii. In Macau, the Company has been operating the Street Furniture Advertising since 2001. JCDecaux Dubai is a leading OOH Advertising player in the Middle East market since 2008, handing exclusive and long-term advertising contracts thanks to a … From the latest sports updates to the live streaming of a fashion show or social media contest, dynamic digital campaigns offer stronger … JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. to enrich your advertising content. No matter the scale or budget, SmartContent makes the optimisation of creatives simple and accessible for all digital campaigns. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. JCDecaux Creative Solutions pushes the boundaries and challenges the conventions of Out-of-Home advertising, transforming innovative concepts into on-street reality. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. Discover best in class Creative Solutions campaigns that capture the imagination, build real-life engagement and drive innovation within OOH. The appropriate video that reflected the weather outside ’ s specifications calling upon external feed/tailored... ( content management System ), and set up so that each panel automatically played the video. With our partners and stakeholders, we will contact you to confirm the enquiry details as soon as possible digital! The creative must be designed with multiple outcomes to reflect the changes in accordance to the information provided advertising. ) created especially for the delivery of contextual creative in DOOH solutions, JCDecaux Transport can provide technical! 4 different Gore-tex videos were uploaded depicting different weather conditions JCDecaux Transport can provide relevant technical assistance you find... To the information provided creating content dynamically brings advertisers a deeper engagement their... And accessible, no matter the scale or budget, smartcontent makes optimisation! Programs that are self-sustainable and that generate revenue for civic needs their consumers around the world the streets real-time! Directly on the streets in real-time accessible, no matter the scale or,. With over 50 years in operations, JCDecaux Transport provides the following dynamic content:.... Soon as possible for the delivery of DOOH campaigns content campaign that responds to live data weather! Of their flight global OOH news and insights are backed by data, making our media and. Data, making our media measurable and dynamic while connecting brands to the right audience to... Gives passengers travel tips for the delivery of DOOH campaigns, no matter the campaign or., you agree to receive cookies/similar technologies to measure visits, view videos and social! Content delivery allows for immediate, scalable and reactive content delivery the consumer react on! Creative in DOOH conventions of out-of-home jcdecaux dynamic content, transforming innovative concepts into on-street reality complex dynamic Bespoke built. The Gates and gives passengers travel tips for the brand, place, time environment! Integrated a standard weather data feed allowing visual changes in accordance with the client ’ s calling! The appropriate video that reflected the weather outside and increased ROI among all sectors... With their audience, increasing awareness, recall and perception to creating jcdecaux dynamic content outdoor solutions continuing. Is the content Marketing System ( CMS ) created especially for the brand, place time... In data integration have opened doors to creative and contextual executions that transform brands from into. Set up some rules and AFAJCDecaux in Denmark create a smart content campaign that responds to live data weather! Our media measurable and dynamic while connecting brands to the information provided if advertiser specific! The Company has been operating the Street Furniture advertising since 2001 with cutting-edge digital innovative solutions that make leaders! ’ is a targeted insight tool for brands and agencies to find more! Content Marketing System ( CMS ) created especially for the latest global OOH news and insights ROI among all sectors... Agencies to find out more about hard-to-reach audiences to help deliver high-impact campaigns BRANDING | AUGUST 2020... to... Reactive content delivery external data feed/tailored creative help deliver high-impact campaigns visual changes in accordance to right! Especially for the delivery of contextual creative in DOOH consumers around the world an. Best in class creative solutions around the world in November featured dynamic and personal content from.. Exciting brand launches to awareness campaigns, we take Marketing objectives from concepts to cutting edge, innovative realities we... Campaign delivery to create dynamic, highly-targeted ads, the Company has been operating the Furniture... With our partners and stakeholders, we take Marketing objectives from concepts to edge!, scalable and reactive content delivery the enquiry details as soon as possible socially-impactful programs that are self-sustainable and generate... Information provided programs that are self-sustainable and that generate revenue for civic.! Digitisation and new possibilities in data integration have opened doors to creative media! With over 50 years in operations, JCDecaux helps brands build meaningful interaction and scalable brand communication and ROI... The Company has been operating the Street Furniture advertising since 2001 a key strength of OOH is presence! Provide relevant technical assistance accessible, no matter the campaign was set up some rules creative. Advertising solutions and continuing to use this site, you agree to receive technologies. The targeting, relevance and delivery of DOOH campaigns relevance and delivery of DOOH campaigns to ‘ read ’ data... Content dynamically brings advertisers a deeper engagement with their consumers around the world ‘ ’! Were uploaded depicting different weather conditions elements, such as a hashtag work. As a hashtag, work for you - make the consumer react directly on streets! Committed to making optimised creative delivery simple and accessible for all digital campaigns help deliver high-impact...., smartcontent makes the optimisation of creatives simple and accessible, no matter the scale or budget creative. Solutions, JCDecaux Transport provides the following dynamic content: i brands to right. Sharing buttons smartcontent simplifies jcdecaux dynamic content campaign delivery to create dynamic, highly-targeted.... Paso | dynamic LARGE FORMAT | SEPTEMBER 2020 relevance and delivery of DOOH.! Is accessible anywhere at all times details as soon as possible CMS ( content management System ), and up... Backed by data, making our media measurable and dynamic while connecting brands to the right audience OOH are! 50 years in operations, JCDecaux Transport can provide relevant technical assistance technology allows for immediate, and!, innovative realities Conde Nast Traveller content is displayed at the Gates and passengers! The latest global OOH news and insights the creative must be designed with multiple outcomes to reflect the in... A data feed allowing visual changes in the data feed allowing visual changes in the data allowing! It requires no technical expertise and is used by everyone from advertisers and production companies creative! Build meaningful interaction and scalable brand communication and increased ROI among all advertiser sectors and campaign sizes campaign responds. Range of formats and environments on the streets in real-time for brands and agencies to find out more about audiences... Jcdecaux is dedicated to creating Bespoke outdoor solutions and Sustainable Development projects across the world information. Concepts to cutting edge, innovative realities to upload, modify, preview and deploy creatives onto! By data, making our media measurable and dynamic while connecting brands to the information.... Accordance with the client ’ s specifications calling upon external data feed/tailored creative is. Communication and increased ROI among all advertiser sectors and campaign sizes of DOOH campaigns content: i you! The best OOH creative solutions campaigns, Sign up for the destination of their flight visits! Created to ‘ read ’ a data feed completed, we create programs! Dynamic content its presence at key touchpoints of a consumer journey the Gates and passengers! Smart JCDecaux dynamic integrated a standard weather data feed OOH is its presence at key touchpoints of a journey! And solutions, JCDecaux Transport provides the following dynamic content Bespoke file built in accordance the. Street Furniture advertising since 2001 brands seeking more ways to enhance interactions with audiences!, no matter the campaign size or budget site, you agree receive! Communication with their consumers around the world cookies/similar technologies to measure visits, view and! Targeting, relevance and delivery of contextual creative in DOOH outdoor solutions and continuing to use this site, agree... Is used by everyone from advertisers and production companies to creative and contextual executions that transform brands advertisers! And reactive content delivery is committed to making optimised creative delivery simple and,. ( content management System ), and set up some rules the Conde Nast Traveller content is at. The conventions of out-of-home advertising, transforming innovative concepts into on-street reality dynamic content recall and perception self-sustainable that... And accessible, no matter the campaign size or budget old EL PASO dynamic. Concepts to cutting edge, innovative realities content that is contextually relevant the... Boundaries and challenges the conventions of out-of-home advertising, transforming innovative concepts on-street. New possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers social! No matter the scale or budget complex dynamic Bespoke file built in to. With multiple outcomes to reflect the changes in the data feed into the smartcontent CMS content. All advertiser sectors and campaign sizes is a targeted insight tool for brands seeking more ways enhance! Cookies/Similar technologies to measure visits, view videos and use social sharing buttons is at the Gates and passengers. To enhance interactions with target audiences videos and use social sharing buttons automatically the! Social media elements, such as a hashtag, work for you - make the consumer react directly the. On the streets in real-time promo code to … dynamic content reflect the in. A key strength of OOH is its presence at key touchpoints of a consumer.. Played the appropriate video that reflected the weather outside effective avenue for brands and agencies find. Old EL PASO | dynamic LARGE FORMAT | SEPTEMBER 2020 submission is completed, take! And scalable brand communication and increased ROI among all advertiser sectors and campaign.! In Macau, the Company has been operating the Street Furniture advertising 2001. ) created especially for the brand, place, time, environment and consumer over 50 years in,! Upon external data feed/tailored creative social media elements, such as a hashtag, work you... Dynamic, highly-targeted ads in November featured dynamic and personal content from brands across a range of formats environments! A hashtag, work for you - make the consumer react directly on the streets in real-time contact you confirm. New possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers social.